Bio

As Zero Waste & Marketing Expert I do help business solve their packaging needs from a Zero Waste perspective. This often aligns with a company's wish for a more sustainable packaging strategy, and certainly; their consumers' expectation. Though, the reality of packaging in order to transport and protect goods can be unruly. This is where SUPZero comes in. SUPZero provides state of the art expertise on rethink, reduce and reuse perspectives for businesses in order to reduce waste. This involves support for new sustainable consumer behavior and allround execution power to help design out packaging waste and pollution. SUPZero is established to help retailers and brand owners to reduce their, and their customers' Plastic Footprints dramatically by developing and implementing tailor made Zero Waste strategies. Awareness, practical alternatives and proper storytelling are key ingrediënts for succes. Harvesting the marketing benefits, and helping customers to adapt to new behavior; that’s where my 20 years of experience as a value driven marketing strategist make the difference. www.supzero.nl Strategic thinker with an analytic spirit. Love to inspire others to excel. Bringing 15 years of (I)NGO Marketing management. Thorough understanding of the psychology of giving and engaging people for meaningful causes. Key personal qualities: Energetic, Purpose driven, Resolute, Passionate, Resourceful Skills and experiences that I bring along: -Managing and developing marketingteams up to 20. -Exploring fundraising/marketing strategies and concepts for traditional and new channels -Managing Multistakeholder campaigns -Engaging people at value level -Building complementary teams -Change management -Market research Initiator of www.plasticvrij.org, a personal blog to inspire Dutch consumers for a life less plastic.